Advertisement revenue jump in Delhi MCD under AAP

Last updated: 21 May 2024

Delhi MCD under AAP collected ₹304.6 Cr in advertisement revenues in 2023-24, its HIGHEST ever[1]
-- 35% jump from collection of ₹225.7 crore in 2022-23

Increase in MCD advertisement revenues [2]

More Initiative in progress[3]

LED panels already installed in 26 markets; 13 additional markets identified

  • More locations, including 7 subways, rail underbridges (RUBs) and markets being identified
  • E-tenders invited for allotment of advertisement rights through unipole clusters, subways and RUBs on monthly license fees for an initial period for 3 years
  • Focus on digital mediums like LED screens which have double the revenue compared to advertisement boards

References:

  1. https://www.hindustantimes.com/cities/delhi-news/mcd-logs-dip-in-property-tax-collection-taxpayers-in-fy24-101712084150850.html ↩︎

  2. https://timesofindia.indiatimes.com/city/delhi/delhi-mcds-revenue-collection-jumped-23-to-rs-8900-crore-last-fiscal-its-highest-ever/articleshow/99945738.cms ↩︎

  3. https://timesofindia.indiatimes.com/city/delhi/mcd-aims-to-generate-300-crore-revenue-from-advertisements/articleshow/106277904.cms ↩︎