Cluster development to promote Horticulture under PHASE Project
Last Updated: 29 September 2026
April 2026: 1st-ever direct export of fresh green chillies from Punjab: 15 MT sent to Dubai from village Hakumat Singh Wala, Ferozepur chilli cluster, via Saragarhi Farmer Producer Company[1]
-- Chilli grown on ~19,661 ha in Punjab (~2.95 lakh MT/year); Ferozepur leads with 2,747+ ha
PHASE: Punjab Horticulture Advancement and Sustainable Entrepreneur[2]
-- Aimed at addressing existing gaps and challenges in the horticulture sector
2022-23: Projects worth 3300 crore started in Punjab to build post harvest agriculture & horticulture value chains[3]
New Estates & Center of Excellence[4]
-
3 new horticultural estates have been established in Punjab to help farmers and improve agriculture
- Pear estate in Amritsar
- Guava estate in Patiala
- Litchi estate in Pathankot
-
Centre of Excellence established
- Vegetables in Kartarpur, Jalandhar
- Hi-Tech Vegetable Seed Centre in Bir Charik, Moga
- Centre of Excellence for Fruits (Nimbu) in Khanaura, Hoshiarpur
- Centre of Excellence for Potato in Dhogri, Jalandhar
- Centre of Excellence for Onion at Kheri village in Sangrur
Features
17 March 2023: Project launched in Ferozepur, Punjab by Minister Chetan Singh Jauramajra & Speaker Kultar Singh Sandhawan
- Initially, 8 horticulture crops for specific crop value chain development activities
- Potato, Chilli, Kinnow, Litchi, Guava, Peas, Silk, Flowers
- Bringing potential horticulture commodities onto the international horticulture map
- Create post-harvest management infrastructure across agriculture and horticulture value chains[3:1]
- Punjab will directly export horticulture produce in the near future[5]
- A delegation from Dubai of traders and exporters extended helping hand to the farmers in direct marketing
Successes in Chilli crop
ITC to buy chilli first time from Punjab Cluster
A Big First: ITC(Big Indian company) will procure chilli pepper from Ferozepur, Punjab[6]
-- Earlier ITC procured most of the dry red chillies from Guntur, Andhra Pradesh
Rising Red Chilli Paste Exports
References:
https://www.babushahi.com/full-news.php?id=220075 (21 Apr 2026) ↩︎
http://timesofindia.indiatimes.com/articleshow/98698232.cms ↩︎
https://www.punjabnewsexpress.com/punjab/news/agricultural-projects-worth-3300-crore-rupees-started-in-punjab-under-successful-implementation-of-aif-scheme-jauramajr-211776 ↩︎ ↩︎
