First Punjab Tourism Summit and Travel Mart by AAP Govt
Last Updated: 18 Jan 2024
Held from 11-13 September 2023[1]
This Summit marks a watershed point in Punjab's drive to become a leading worldwide tourist destination[1:1]
Road Shows for promotion[2]
The 4-city roadshow held to create awareness and anticipation for the inaugural Punjab Tourism Summit and Travel Mart
- Jaipur (Aug 23)
- Mumbai (Aug 24)
- Hyderabad (Aug 25)
- Delhi (August 26, 2023)
Punjab Travel Mart
Punjab Travel Mart serves as a platform to attract forward-thinking tourism professionals from across the nation and beyond[2:1]
- Foreign and domestic tour operators
- DMCs, DMOs, travel trade media, travel influencers
- hotel operators, B&B and farm stay owners, tourism boards
Familiarisation trips
Tourism department will organise familiarisation trips trips to Amritsar, Anandpur Sahib, Kapurthala, and Pathankot[3]
Investors & tour operators were taken to diff parts of state to familiarise them with the culture and heritage of Punjab[4]
-- 77 were taken to Amritsar
-- 15 to Anandpur Sahib
Features[1:2]
Key thematic circuits in Punjab:
- Devotional (Rupnagar, Amritsar, Tarn Taran)
- Border Tourism (Amritsar, Ferozepur, Fazika)
- Wellness (Rupnagar, Hoshiarpur, Gurdaspur, Pathankot), aligning with Punjab's serene surroundings rich cultural heritage
- Water and Adventure tourism
Focus on Festivals[1:3]
Govt has curated a festival calendar that celebrates unexplored parts of Punjab
References:
https://www.outlooktraveller.com/whats-new/the-first-punjab-tourism-summit-begins-in-mohali ↩︎ ↩︎ ↩︎ ↩︎
https://traveltradejournal.com/punjab-govt-gets-overwhelming-response-for-the-inaugural-punjab-tourism-summit-and-travel-mart-in-mohali-from-sep-11-13/ ↩︎ ↩︎
http://timesofindia.indiatimes.com/articleshow/103451160.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst ↩︎
https://www.tribuneindia.com/news/punjab/tourism-summit-concludes-544063 ↩︎
