Last Updated: 18 Jan 2024

Held from 11-13 September 2023^[1]

This Summit marks a watershed point in Punjab's drive to become a leading worldwide tourist destination^[1:1]

¶ Road Shows for promotion^[2]

The 4-city roadshow held to create awareness and anticipation for the inaugural Punjab Tourism Summit and Travel Mart

• Jaipur (Aug 23)
• Mumbai (Aug 24)
• Hyderabad (Aug 25)
• Delhi (August 26, 2023)

¶ Punjab Travel Mart

Punjab Travel Mart serves as a platform to attract forward-thinking tourism professionals from across the nation and beyond^[2:1]

• Foreign and domestic tour operators
• DMCs, DMOs, travel trade media, travel influencers
• hotel operators, B&B and farm stay owners, tourism boards

¶ Familiarisation trips

Tourism department will organise familiarisation trips trips to Amritsar, Anandpur Sahib, Kapurthala, and Pathankot^[3]

Investors & tour operators were taken to diff parts of state to familiarise them with the culture and heritage of Punjab^[4]
-- 77 were taken to Amritsar
-- 15 to Anandpur Sahib

¶ Features^[1:2]

Key thematic circuits in Punjab:

1. Devotional (Rupnagar, Amritsar, Tarn Taran)
2. Border Tourism (Amritsar, Ferozepur, Fazika)
3. Wellness (Rupnagar, Hoshiarpur, Gurdaspur, Pathankot), aligning with Punjab's serene surroundings rich cultural heritage
4. Water and Adventure tourism

¶ Focus on Festivals^[1:3]

Govt has curated a festival calendar that celebrates unexplored parts of Punjab

• Year Round Festival Calendar

References:

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1. https://www.outlooktraveller.com/whats-new/the-first-punjab-tourism-summit-begins-in-mohali ↩︎ ↩︎ ↩︎ ↩︎

2. https://traveltradejournal.com/punjab-govt-gets-overwhelming-response-for-the-inaugural-punjab-tourism-summit-and-travel-mart-in-mohali-from-sep-11-13/ ↩︎ ↩︎

3. http://timesofindia.indiatimes.com/articleshow/103451160.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst ↩︎

4. https://www.tribuneindia.com/news/punjab/tourism-summit-concludes-544063 ↩︎