Verka Growth and Expansion under AAP Government

Updated: Yesterday
Copy Link

Last Updated: 10 June 2025

TARGET 2027:

Sales turnover to increase by 100% in the next 5 years to reach Rs 10,000 crore total as annouced in September 2022[1]

‘Veera’, a new mascot for its Verka dairy brand, launched on 9 April 2025

Verka is Brand name of Milkfed (Punjab State Cooperative Milk Producers federation limited), launched in 1973[2]

1. Growth plans[1:1]

Year Milk Procured(Lakh Litres per Day) Packed Milk sold (Lakh litre packets per Day)
2021-22 19.17 LLPD 11.01 LLPD
2023[3] - 12.01 LLPD
2024[3:1] 20+ LLPD 12.66 LLPD
2026-27 Target 29 LLPD 18.50 LLPD

2. Expansion in Market

  • Verka Products have been famous in Punjab and neighbouring states but the supply chain was limited

DELHI[2:1]

TARGET: Verka supply to increase from current 30,000 litres to 2 lakh litres per day of Milk to Delhi

  • Initially 100 booths opened in Delhi
  • Punjab Government has signed an agreement with Delhi Government for opening Verka outlets in Delhi

PUNJAB[4]

Dec 2022: 625 booths were approved in 1st phase, Total planned is 1000 new booths in Punjab itself

3. New Plants and Infra Upgrades

Ludhiana[5]

  • Punjab CM Bhagwant Mann has inaugurated a new facility at Verka Ludhiana Diary
    • featuring automatic Milk reception, processing and packaging capabilities for fresh milk and fermented Products
    • The verka ludhiana plant has a daily milk processing capacity of 9 lakh litres and can handle 10 metric tonnes of butter per day
    • It has been built at a cost of Rs 105 crores

Ferozpur[1:2]

  • New Liquid Milk processing and packaging unit with capacity of 1 lakh liter inaugurated on September 29, 2022

Jalandhar[5:1]

  • New automatic unit for processing and packaging of fermented products (curd and lassi) to be finished by Mid 2024
  • 1.25 LLPD capacity at the cost of Rs 84 crore
  • These plants help in complete coverage of cold chain in milk procurement at village level

Amritsar[6]

  • 135-Cr Expansaion project
  • Aimed at enhancing capacity of sterilized flavored milk and new fermented products dairy (Lassi, Curd and Flavored Milk)

3a. Dairy Laboratory

  • New State Central Dairy Laboratory coming up in Mohali at the cost of Rs 8 crore, including Rs 6.12 crore for equipment and Rs 1.87 crore for civil works[5:2]

4. Performance based incentives[6:1]

  • New employee service rules will provide salaries to regular employees at par with government employees and introduce performance-based incentives
  • Will also open the gates for fresh recruitment of 1200 employees

5. New Products[6:2]

  • Rabri and Kaju Badam milk

REFERENCES:

  1. https://www.babushahi.com/view-news.php?id=152788 ↩︎ ↩︎ ↩︎

  2. http://www.ndtv.com/punjab-to-increase-milk-supply-from-30000-to-2-lakh-litres-to-delhi-bhagawant-mann-3446656 ↩︎ ↩︎

  3. https://www.babushahi.com/full-news.php?id=196908 ↩︎ ↩︎

  4. https://www.babushahi.com/full-news.php?id=156397 ↩︎

  5. http://www.tribuneindia.com/news/ludhiana/milk-butter-plant-to-expand-verkas-reach-443338 ↩︎ ↩︎ ↩︎

  6. https://yespunjab.com/cm-mann-lays-foundation-stone-of-rs-135-cr-expansion-project-of-milkfed-in-majha-region/ ↩︎ ↩︎ ↩︎

Related Pages

No related pages found.